The best we can do is try and look into patterns of posts that regularly feature on the Explore page and judge what the criteria are from there. How The Instagram Explore Page Algorithm WorksĪlgorithms are fickle beasts, or rather the companies that own them are. If you can regularly get them featured, you’ll see sales increase. Are you using shoppable posts? Those can show up on the Explore page too. The Explore page only goes further to enhance that. More Sales If you’re a business selling a product or service, you should already be leveraging your Instagram account for sales and advertising.They’ll want to like, comment and share because it’s what they like to engage with. That means that they’re far more likely to engage with your post. More Engagement As we’ve just said above, those finding you on the Explore page have specifically searched for content that you’re posting.These accounts are genuinely interested in your content because they’ve searched for it! Chances are high those people will give you a follow so they can see more of your content in the future. The best part? These aren’t just any random accounts being fed something on a whim.
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